SHAWN PERRITT
VP of Marketing | Brand Builder

Acquia

 

Shawn Perritt.
Back to Work

Acquia / Brand strategy & identity

Built to show up
everywhere.

A refreshed identity carried through the many ways a global technology brand meets the world.

Brand
Acquia
Scope
Brand strategy · Identity · Global rollout
Acquia brand composition with a three-dimensional illustrated digital world
Digital worlds

The idea

The freedom to imagine.

Acquia’s refreshed strategy centers on the freedom to create. A new visual language connects that idea to the products and the people who use them.

01Freedom To — brand anthem1:12
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02The refreshed Acquia brand1:02
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Four three-dimensional illustrated worlds built around the Acquia drop
A family of product worlds

Into the world

A brand people could take with them.

Illustrated product worlds became physical environments. A collaboration with Converse carried the identity into custom shoes and packaging.

A conference-booth composition using Acquia’s three-dimensional illustration system
From illustration to experience
Custom Converse sneakers and packaging using Acquia’s blue drop pattern
Acquia × Converse
A person wearing Acquia-branded Converse sneakers while working at a desk
The brand, worn
Acquia-branded sneakers in front of a workplace computer and tablet
Everyday expression

The rollout

One language, many expressions.

The global rollout extended across go-to-market materials and a refreshed website with more than 100 new page designs.

Acquia out-of-home and campaign compositions using human portraits and Freedom To messaging
A global visual language
Acquia-branded digital composition displayed on a laptop outline
A digital experience leader
Acquia website design shown across desktop and mobile layouts
Website expression
A collage of Acquia website pages around a desktop monitor
A complete digital rollout
A collage of Acquia brand guidelines, photography, patterns, colors and wordmarks
The identity system

Brand experience

Freedom, made tangible.

The Digital Freedom Tour brought the idea into live experiences, from a championship belt to a bicycle-powered smoothie blender and emotional support dogs. I also launched the company’s first ESG program to align with the brand values.

Event activation collage featuring a championship belt, support dogs and branded activity
Digital Freedom Tour
03Digital Freedom Tour — Miami1:01
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Acquia ESG-program webpage showing The Freedom To Make Real Impact messaging
Values made visible

Recognition

The Drum Awards.

The rebrand was recognized as a finalist in The Drum Awards B2B in 2022.

The Drum Awards B2B graphic reading Finalist 2022
The Drum Awards finalist

Next project / 09 of 22

All work

Calix Connexions / Virtual conference · Creative & production direction

The whole room.
Online.

Calix Connexions virtual event case study graphic showing the video program and online platform
Previous / GovExec Media Group

Artwork

Open image ↗

Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

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