Let’s Get the Brand Back Together
With Maggie Schroeder, on keeping human creative direction at the center of an AI-enabled brand.
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Shawn Perritt.
Keeping people
Let’s give people
The thinking, in public
Keeping people
interested.
Ideas about building brands, leading creative people, and making experiences mean something.
The thinking behind the cardboard booth
Creative constraints, community contribution, and the decision to spend differently at DrupalCon.
Read the interviewThink First, Prompt Second
A conversation with Jay Schwedelson about creativity, brand, and the judgment we bring to AI.
Listen to the episodeBringing the brand to life in Paris
A walk through the final stop of the Acquia Engage Tour, connecting the setting, customer stories, and conversations that bring an event to life.
Watch the walkthroughRebranding an open-source pioneer
The discovery, collaboration, and strategic choices behind Drupal’s evolving identity.
Read the interviewThe B2B Branding Conundrum
Why brand deserves a longer view—and why the people behind business decisions matter.
Read the articleTaking the brand beyond the booth
A look at Acquia’s presence at Gartner Marketing Symposium, connecting the flight, airport, branded rides, and expo floor.
Watch the videoThe Human Stack
A discussion of imagination, curiosity, and the people behind a distinctive B2B brand.
Watch or listenWhat else could contribution look like?
The cardboard booth idea, shared from the stage ahead of the DriesNote.
Watch the openingA conversation on in-house brand leadership
Perspectives from the people building brands inside organizations.
Watch the conversationDrupal Brand Evolution
Introducing a shared identity shaped with the Drupal community.
Watch the presentationIntroducing Acquia TV
An onstage introduction to Acquia’s video destination for digital experience.
Watch the presentationA different kind of event investment
Coverage of Acquia’s cardboard booth and its $50,000 contribution to Drupal.
Read the coverageRecordings and articles open at their original publishers. Some publishers may require sign-in.
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Let’s give people
something to
care about.
A conference. A podcast. A bigger question about where your brand goes next.
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