VP of Marketing | Brand Builder

Quikrete

 

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Quikrete / Radio

Long story
short.

A ten-second radio spot. A very small space for a complete idea.

My contribution
Copywriting / Long Story Short
Agency
Fitzgerald & Co
RecognitionD&AD · Wood Pencil2017 · Writing for Radio & Audio · Campaign recognition
01Long Story Short0:10
Open on Vimeo

Radio

Long story short.

Long Story Short demonstrates the speed of Quikrete fast-setting concrete in ten seconds. A familiar story is compressed into a very small space, with the speed of the telling becoming part of the idea.

Project credits

Copywriters
Carl Corbitt · Shawn Perritt · Matt Shoemake · Ryan Waite · Meredith Young
Advertising agency
Fitzgerald & Co

Next project / 01 of 22

All work

Acquia / DrupalCon Rotterdam / Event activation · Community contribution

Less booth.
More belief.

Acquia’s cardboard booth with its handwritten contribution message

Artwork

Open image ↗

Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

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