SHAWN PERRITT
VP of Marketing | Brand Builder

North Carolina Tourism

 

Shawn Perritt.
Back to Work

North Carolina Tourism / Print & ambient ideas

Room to be
a kid again.

Playful invitations to discover North Carolina, from a beach to a zoo to a wine tasting.

My contribution
Art direction
Agency
LKM
RecognitionThe One Show · Merit2010 · HopscotchRecognitionThe One Show · Merit2008 · Kitty Kat / NC ZooRecognitionFeatured in Communication ArtsNorth Carolina Division of Tourism print ad
North Carolina Tourism advertisement showing a hopscotch path drawn along a beach at sunset
HopscotchTourism print

Tourism print

Room to be a kid again.

A beach becomes a hopscotch board. A tree becomes a playground. A mountain view offers a chance to reconnect. The work brings a playful visual idea to North Carolina’s open spaces.

North Carolina Tourism advertisement showing someone reclining in a tree with the line about playground equipment before it was pre-assembled
PlaygroundTourism print
North Carolina Tourism advertisement showing a mountain overlook with a Hello Dad name tag
DadTourism print

Print placements

Make the space do the work.

From the blank space in a travel directory to seashell headphones, individual executions find a simple way to suggest the feeling of an escape.

North Carolina Tourism placement using a blank space in a travel-directory page
Your spacePrint placements
North Carolina Tourism placement using open space across a travel-directory spread
More spacePrint placements
North Carolina Tourism print advertisement depicting headphones made with seashells
Seashell headphonesTourism print

NC Zoo

Have you seen this cat?

An ambient poster borrows the familiar language of a missing-pet notice to draw attention to a new zoo exhibit.

NC Zoo ambient poster on a utility pole, styled as a Have you seen this cat notice with a lion photograph
Kitty KatNC Zoo

NC Wine Council

An idea on a napkin.

Wine-stained napkins turn a small, everyday format into a place for the Wine Council’s message.

Four views of NC Wine Council napkins with red-wine marks and promotional copy
Wine Council napkinsNC Wine Council

Next project / 20 of 22

All work

Tiffin Motorhomes / Print campaign

Made to
move you.

Tiffin motorhome campaign image with birds arranged like musical notes over an open landscape
Previous / Kaiser Permanente

Artwork

Open image ↗

Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

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