Drupal & Dragons / Event activation

A world worth
playing in.

A fantasy-inspired experience made for a community with imagination.

Brand: Drupal & Dragons
Scope: Event activation · Community participation

The Acquia team wearing capes and holding oversized dice outside the Drupal & Dragons castle booth — The community, in characterAcquia team / DrupalCon

A world to step into

Speak the community’s language.

A fantasy-inspired setting turned a DrupalCon booth into a small world of its own. Castle walls, capes, a throne, and oversized dice invited attendees to step into the story.

An armored figure wearing a colorful hat stands beside Acquia castle architecture at the event booth — Enter the worldCastle environment

Stone-patterned castle arches and Drupal and Acquia banners forming the booth walls — A castle for the communityEvent architecture

A throne and oversized blue dice arranged in front of a castle wall — Take a seat in the storyParticipatory photo moment

A caped attendee holds an oversized blue twenty-sided die beneath a glowing circular dragon screen — Give people a part to playCommunity participation

The details make the world

Give the story somewhere to go.

Dragon imagery and themed apparel carried the idea across the experience. An invitation to name the dragon gave the community another way to participate.