SHAWN PERRITT
VP of Marketing | Brand Builder

Drupal

 

Shawn Perritt.
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Drupal / Brand strategy & identity

A community,
reintroduced.

An evolving identity for an open-source platform and the people who make it possible.

Brand
Drupal
Scope
Brand strategy · Identity
01Drupal brand evolution1:41
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Identity foundations

A familiar symbol. A fuller language.

The global rebrand builds a visual system around Drupal’s drop: a refreshed wordmark, a flexible palette, and a clear set of rules for how they work together.

Drupal brand-guidelines cover with the logo, blue background and portraits within the drop shape
Brand guidelines
Drupal campaign composition with the line Drupal helps make an Open Web possible
An open web
Drupal drop symbol on a dark blue background
The Drupal symbol
White Drupal symbol and wordmark on blue
Symbol and wordmark
Guideline page explaining the Drupal symbol and wordmark
The drop
Drupal brand palette with blues, yellow, green, lavender, coral, black and white
The palette
Drupal brand guideline page showing the symbol within its color palette
Color in the system

Pattern and composition

Room for different stories.

Graphic patterns and interface-inspired frames give content its own space while keeping the identity recognizable.

Drupal guidelines page with a family of graphic patterns
A family of patterns
Light blue topographic pattern from the Drupal identity
Topographic pattern
Pale blue flowing-line pattern from the Drupal identity
Flowing lines
Lavender diagonal-stripe pattern from the Drupal identity
Diagonal pattern
Pale blue repeating-drop pattern from the Drupal identity
Drop pattern
Drupal guideline page showing colored interface-window composition frames
GUI-inspired frames
Drupal guideline page combining interface-window frames and human photography
Frames with people
Drupal guideline page showing complete content-card compositions
Putting it together

From screen to stage

The identity becomes tangible.

The system carries into apparel, conference environments, presentations, and digital experiences.

Bucket hats and a cap using Drupal colors, patterns and symbols
A brand to wear
The identity onstage
Drupal event booth and large dimensional Drupal symbol at a conference
A physical presence
A collage of Drupal website pages using the refreshed visual identity
A digital expression
Drupal presentation closing slide with the logo, a portrait within the drop and Thank You text
Presentation identity

Next project / 06 of 22

All work

USFL / League relaunch · Campaign films

Did someone order
more football?

USFL football with the campaign line Did someone order more football?
Previous / Acquia Labs

Artwork

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Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

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