Cisco Meraki / Brand identity

A playful side
of enterprise.

A visual identity that gives enterprise technology a more expressive presence.

Brand: Cisco Meraki
Scope: Global identity · Digital · Out of home

Simplify everything

The visual language

Enterprise, with personality.

A friendly, nerdy-cool tone shaped a visual language that could be playful and reassuring at once. Rounded forms, human photography, and a confident palette give the identity a recognizable character.

Green Meraki symbol centered on a white field — The Meraki mark

Repeating Meraki symbols on a green field — A graphic language

Cisco Meraki values composition with a portrait, yellow and orange shapes, and Be Brave copy — Be brave

Everybody in

Cisco Meraki values composition with portraits, green shapes and Care Deeply copy — Care deeply

Brand guidelines

Making it useful

A system that explains.

The identity extended across a global rollout, including the enterprise website, collateral, and out-of-home. A family of illustrations makes connected technology easier to picture.