VP of Marketing | Brand Builder

BLAST

 

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BLAST Ultimate Wi-Fi / Product launch & digital

A more
connected home.

A Wi-Fi product launch brought to life through a website, photography, and film.

Brand
BLAST Ultimate Wi-Fi
Scope
Product launch · Website · Content
BLAST website design featuring a parent and child using a laptop
Working from homeWebsite

Product launch

A more connected home.

The BLAST launch connected product storytelling with the ways people use Wi-Fi at home. The work brought together an interactive website, photography and video.

01Launch film0:49
Open on Vimeo

Digital experience

Put the product at the center.

Detailed animation and interactive elements positioned the BLAST system at the center of a connected ecosystem.

BLAST website design with a white Wi-Fi device and the line WiFi never looked so good
Product websiteWebsite
02Website animation0:45
Open on Vimeo

Photography & production

Start with the people using it.

Data-driven user personas informed the value propositions and the creation of an extensive photography library. Scenes of work, play and family life gave the product a human context.

A child using a tablet in a blanket fort in BLAST campaign photography
Lights outPhotography
A child in a unicorn costume in BLAST campaign photography
Role playPhotography
A triptych showing a child with a tablet, the BLAST device and people using a laptop
Connected homePhotography
BLAST photography showing gaming and a person using a virtual reality headset
Play togetherPhotography
Behind-the-scenes photographs from the BLAST content production
On setProduction

Content & motion

Bring the experience to life.

Video content and product motion extended the launch story.

03Subscriber stories0:54
Open on Vimeo
Product animation

Next project / 18 of 22

All work

Kaiser Permanente / Brand anthem film

A human story
of health.

A young child holding an adult’s hand in a Kaiser Permanente anthem film

Artwork

Open image ↗

Start a conversation

Let’s give people
something to
care about.

A conference. A podcast. A bigger question about where your brand goes next.

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